Brief 01: MOTO
Brand Story:
MOTO is a contemporary African wings brand inspired by the continent’s bold flavours and fearless creativity.
Founded in Nairobi and by a sibling duo, MOTO celebrates the idea that great food deserves great design. Every meal is made with vibrant African spices, modern hospitality and a brand experience as memorable as the wings themselves. MOTO is launching in Nairobi Kenya and Cape Town South Africa.
design:
Design the visual identity for MOTO.
SOCIAL MEDIA:
Create a launch campaign for MOTO.
judging:
- Brand Thinking – does the identity/campaign solve the brief?
- Craft – is the work beautifully executed?
- Impact – would people remember and share this brand?
SUBMIT:
Share your design/presentation on Instagram or LinkedIn and tag @gooodhumans. Use hashtags #MOTOBrief #GHBrief01